Outward Value of Clothing Tag

August 26, 2018 BY TRIMS CO.,LIMITED Tags Knowledge

People always think that Fasbanok tag fastener is not very useful. After you buy a new dress, you may quickly remove it and throw it away. But the fasbanok loop has a great effect on clothing manufacturers. As a composite identification of material type, form structure, and graphic information, the Price Tag Fasteners completes the basic functions of functional expression and visual identification, and then cuts into psychological identity from visual memory, so that the product is promoted and promoted, thereby completing its brand shape. It can be seen that the access of the Hang Tag, while satisfying the rich interpretation of the brand personality and sales commonality of the product, also plays a positive role in achieving the brand's extended value-functional expression, visual memory and psychological identity. Therefore, while the garment String hang tags play their role, they also have more extension value.

I. Function description: identify purchase

The extension value of the tag to the brand lies in the necessity of its existence, that is, whether it meets the needs of the identification function of the product. Just imagine, if there is no functional expression of the tag, how embarrassing the apparel market will be? Merchants cannot carry out systematic classification, and consumers cannot obtain marketing information for certified products. Many issues related to the integrity of related brands, such as safety compliance certificates, anti-counterfeiting marks, material composition, and model codes, cannot be resolved. As a result, it will inevitably affect the smoothness of the sales channels and the smooth progress of purchase activities. At the same time, it will also bring great inconvenience to the after-sales maintenance and maintenance of clothing. Hang tags are an indispensable and important link for clothing manufacturers to introduce their products. People can identify different products through different tags and obtain relevant materials, fabrics, performance, sizes, models and other information.

Visual memory: publicity and promotion

The fulfillment of purely functional requirements will cause the overall sales situation to be too homogeneous. Proposing a small tag to highlight the marketing strategy of a large brand, as well as the focus on visual effects and continuous innovation, will help form repeated visual impacts, trigger associations, strengthen memory, and freeze brand impressions. Symbolizing the tag not only helps the brand information to directly and continuously act on consumers, awakens the visual memory of consumers, stimulates their goodwill and purchase desire for the brand, but also promotes the extension of the brand's value for product promotion With positive meaning.

3. Psychological Identity: Enhance Brand Sense

The Garment String Tag is a re-spreading of the corporate image after a series of marketing strategies such as brand planning, brand image building, and sales strategies. Whether it is the identification of luxury goods or the identification of various brands, clues can be captured from the tags.