The design meaning of clothing tag
November 24, 2019
The design of clothing tag, printing is often very beautiful, and the connotation is also very wide. Although the labels of each clothing company have their own characteristics, most of them are printed with the factory name, factory address, telephone number, zip code, logo and so on. Some enterprises have to print the nature of the company (such as Sino-foreign joint ventures, sole proprietorships, etc.); other clothing manufacturers simply regard the small tag as a microscopic "advertising", and the supermodel prostitute is wearing his own product. The photo is printed on the top, giving people a more intuitive feeling, making consumers have a deeper impression of their products, and played a very good role in publicity and promotion; some manufacturers, in order to thank consumers for purchasing their own products, It is often necessary to print words of acknowledgment and wishes on the hangtag to give people a sense of intimacy; some hangtags are more like a "product manual, because the fabric is not only printed with the fabric, but what is its performance? Even the water temperature and washing method of the washing clothes, what kind of cleaning agent and how to maintain it should be printed on the tag. It can be seen that the manufacturer is very responsible to the consumers. In addition, as the clothing market is increasingly prosperous, the competition is also It is bound to become more intense. Some brand-name manufacturers, in order to protect their products from counterfeit and shoddy products, have used all kinds of holographic anti-counterfeiting tags and barcodes. Own interests, but also safeguard the interests of consumers.
Although the clothing tag is small, it is a link between fashion itself and consumers. It is an inevitable outcome of modern fashion culture and has a positive effect on improving and protecting the reputation of apparel companies and promoting products. Therefore, if you compare the tag to the brand name of fashion, then it is more appropriate. However, unfortunately, there are still quite a few clothing companies that don’t know enough about this. Even some fashion brands that are famous in China have not yet registered trademarks, which gives speculators a chance to take advantage of them. machine. Once such products are counterfeited, they will not be protected by law.
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November 24, 2019
